Starting a moving business is an exciting venture, but before you start your journey it’s important to think of the perfect name and branding strategy for your business. In this article, we’ll provide you with tips on how to name & brand your moving company as well as create a logo and website that will make your business stand out from the competition. Let’s get started!
Step 1 – Research Your Target Audience
Before you choose a name for your company and create a logo/website, it’s important to research who your target audience is. Will most of your customers be senior citizens? Families? Young professionals? Knowing who you want to attract can help narrow down potential names and give you direction in designing a logo and website that speaks to them. You also need to consider what areas you’re going to be servicing most frequently. Are people moving to your area because it’s up-and-coming to families? Or maybe it’s a college town catering to young adults? What about the hot spots for retirees? Looking at the age demographics in your future service area will help you understand who you need to cater your brand toward!
Step 2- Choosing a Name
Once you know who your target audience is, take some time to brainstorm ideas related to the services you’ll be offering such as words related to relocation or packing materials; catchy phrases; or even alliterations (words with similar sounds). Also considering names related to the region you are servicing, such as southwest, suburbs, coastal, or mountain view. Combining these elements with moving terms will surely land you with a great business name! And, of course, make sure that the new name you like isn’t already being used or can be easily confused with another local business.
Step 3- Register Domains
This is where the research you did earlier on whether the name was available or not is very important. Before officially launching your business be sure to register domains for any relevant gTLDs (generic top-level domains) and ccTLDs (country code top-level domains) names so that no one else can snatch them up first. Additionally, if available go ahead and purchase domain variations such as .net or .org of any main domain names so that people typing those in will still land on the right site! This isn’t a must-do, but we do recommend it. Some web-building sites allow you to buy domains through them, or you can check out pages like GoDaddy to buy them!
Step 4- Create an Original Logo
Once you’ve come up with some good options for a name, it’s time to start designing your logo and website. When creating both consider using vibrant colors, clean lines, and visually appealing fonts that appeal to both eyesight and emotions. Keep in mind though that simple can sometimes be better; less is often more when it comes to logos! Doing a simple google search of other moving company logos can inspire you and help you filter through colors and images that you love and aren’t keen on. Of course, you don’t ever want to use the same logo as someone else, but this can be a great tool to get ideas from.
Step 5- Design Your Website
Now that your logo is made and you’ve bought your domain it’s time to design your website. Having a site for your business to display all the services you offer and the region you service is crucial to your business’ success. Make sure to you professional pictures, which you can find for free on sites like Pexels.com. Adding images draws people’s attention and helps break up the pages to avoid having too much writing in one place. Additionally, taking the time to optimize design elements on your website such as page loading times can go a long way in making sure visitors stick around when they land on it. And remember, having a website doesn’t have to be expensive- some sites allow you to create business pages for under $10!
Step 6- Try Out Different Color Combos & Fonts
Don’t worry if something doesn’t look quite right when designing or launching – nothing has been set in stone yet so feel free to try out different color combos & fonts until everything looks just perfect! Doing things like testing landing page conversions or heat maps are also great ways of gathering customer feedback about how effective certain changes were which could prove invaluable when making decisions about design elements going forward. These, of course, are changes that can also be made after you’ve launched!
Overall, choosing the perfect name and branding strategy for your moving company shouldn’t be too hard once you understand who you’re targeting and what kind of message you’d like associated with your brand! We hope this guide helped clearly outline the steps you need to take to get your new moving company up and running! For more tips and tricks, follow along at All Local Pros!
If you own a moving company that is looking to have high-quality moving leads sent directly to you, contact us today!