Junk removal is a growing industry, with more and more businesses popping up every day. To stand out from the competition and attract new customers, it’s essential to have an effective promotional strategy in place. We’ve put together some of our best promotional ideas for your junk removal business to book more jobs and increase your profits. Take a look!
Idea 1: Offer Discounts or Special Deals
Offering discounts or special deals for new customers is a great way to encourage people to try out your services. Consider running a promotion where customers receive a certain percentage off their first order. Even a seemingly small discount, such as 10% can seem like a great incentive if competitors aren’t offering any deals.
Another option is to offer free pickup and delivery for small items with the removal of a large item. You can add specifications when talking to customers to ensure that you aren’t losing money overall, but the idea here is to increase booking on large jobs. Adding a small incentive, such as this could be just the push a customer needs to get a haul on the books!
Idea 2: Create Referral Programs
Referral programs are a great way to reward customers who spread the word about your business. Offer incentives such as discounts or free services when they refer your company to friends and family. You could also consider mailing customers a gift card to a local coffee shop or bakery when a referral results in a booked job. This shows that you both value your customer and support other local businesses within the community. Remember that sending a small $10 gift card is a much smaller fee than you would have had to spend on advertising and marketing fees to book that referred job.
It’s also worth considering offering them rewards if they leave reviews online as this can encourage more people to book your service. An idea on how to do this would be to include a message in the follow-up email you send to your customers after a job is complete. Simply thank them for working with you and ask them to write a review of your business for the chance to be entered to win a $50 Visa gift card. Provide a link for where customers should leave reviews and select weekly or monthly winners from those admissions!
Idea 3: Utilize Social Media Platforms
Creating social media accounts for your business is essential for any business in today’s digital age. Developing informative posts about common junk removal topics can help build an engaged following and generate interest in your services. This is also where you can share current promotions and programs that you’re offering. You should also take the time to respond quickly to customer inquiries and messages you receive. We recommend using Facebook, TikTok, Instagram, and Yelp to advertise your business and engage with the community.
Idea 4: Partner with Local Businesses
Reaching out to local businesses such as real estate agents, property management companies, home improvement stores, and contractors can be an effective way of gaining exposure for your business. Consider offering them discounts in exchange for referrals or display cards at their office locations so that potential customers know about you when they need help removing unwanted items from their properties. Another option is to donate to local events and sponsor teams in the community in exchange for advertisements. Finding ways to get your business logo and contact info out there is undoubtedly the best way to boost bookings.
Idea 5: Launch a Blog
Launching an informative blog about junk-removal-related topics can be beneficial for both search engine optimization (SEO) purposes as well as providing valuable content that potential customers may be interested in reading before deciding which company they’d like to hire. If you’re not sure what kind of topics you could write about consider writing pieces on decluttering tips, DIY junk removal projects, green disposal methods, storage solutions; or anything related to why people seek out junk removal! Make sure to add your contact information at the bottom of each post to make it as easy as possible for customers to connect with you.
Overall, launching promotional strategies can help differentiate your junk removal business from the competition! From offering discounts and referral programs; utilizing social media platforms; partnering with local businesses; launching a blog; there are many creative ways one can promote their services. We hope that these promotional ideas will help your junk removal business book more jobs and boost sales! Good luck!
If you own a junk removal business and are interested in receiving high-quality, exclusive junk removal leads sent to your business, reach out to All Local Pros today!