Whatever industry or market you are in, retaining customers is essential for any business. Whether they found you through a website, leads, or word of mouth, keeping them coming back for more service shows that a company offers great value and quality services. You worked hard to land your first job with them, now here are our Top 5 Tips on How to Keep Them Coming Back to You!
Offer incentives and rewards –
Incentives such as discounts, free gifts, and loyalty points can help encourage customers to come back for more services. This way, they will get a sense of satisfaction from the deal and be more likely to remain loyal to your business. Examples of this include free estimates, discounts for any referrals they send your way, B.O.G.O. (Buy One, Get One) deals, etc.
Create personalized experiences –
– Customers love when businesses create an experience tailored specifically to their wants and needs. Personalizing customer experiences will make them feel valued and appreciated. One way to do this is by training your crews to know clients’ names before starting a job. If your crew knocks on the door the first day of service and says, ” Hello, I’m John from _______. We’re here for our meeting with Ms. Susan Smith regarding _______.” not only does your company look professional and organized, but the customer instantly feels reassured that they’re being taken care of.
Show appreciation and interest –
Expressing your gratitude towards customers helps build trust in your relationship with them, making them more likely to come back for further services. At the end of every job, there should be a follow-up to ensure that the customer is 100% satisfied, as well as an opportunity for them to give any feedback or concerns about their experience. Showing interest in their experience with your business helps drive home the idea that you care about them and want to see them happy.
- Marketing, Marketing, Marketing – There are many ways that you can market your business and services, even from your initial interaction with a potential customer. Magnets, stickers and notepads with your business information on them are some ways that you can keep your services on your customer’s minds. Most people like free things, even if it’s just a pen. Investing in a couple items that you can hand out before and after services will help customer’s remember how to contact you in the future. Also, by keeping track of your customer’s mailing and email addresses you can send them future promotions, service reminders and any important changes they may need to know about.
- Engage through social media – Social media is a powerful tool when it comes to engaging with customers who have used your services before or those who may become future clients due to seeing posts about your business on different platforms like Facebook or Twitter. You can use social media as a means of staying connected with existing or potential customers and getting feedback on how they perceive your services as well as what could be improved upon if necessary.
By implementing these 5 strategies, you can increase customer retention rates, meaning that more people will be coming back for additional services!