We talk to people who are new to junk removal almost every day, and one of the first big decisions anyone needs to make when considering starting a junk removal company is…. What should I name it?? After working with 100+ junk removal companies we can give you some great tips about what works well, and what does not. A good name will immediately tell the customer what you do. For example, if the name of my company was “Joe’s Property Services”, would you know what my company does? Probably not, because the phrase “property services” can mean almost anything. Property services could be mowing the lawn, painting, picking up dog poop, or junk removal. The same thing applies to the term “logistics”. This word is so general in nature that it doesn’t really tell the customer what your company does. However, if you use the phrase “junk removal” or “junk hauling” in your name, the customer will immediately know what you do, and they are much more likely to reach out and engage with your company.